With NOMU's branding I wanted to capitalise on the clever name (no moo), and create a link between dairy milk and vegan milks, particularly the oft-repeated "how do you milk an almond, anyway?" line of jokes.
With a bold logo emulating a spilling glass of milk, I created an illustrative mascot using the various fruits, nuts, and legumes as its udder, highlighting how strange it is that that's where dairy milk comes from, and presenting vegan milk as the more normal option - not just for tree huggers.
Nomu's vegan milks really are 'like no udder'.
Brand Board
Activations
